We handle branding for a handful

[John Newman]

Agency side question. We handle branding for a handful of clients and increasingly they ask us for apparel as part of a package. We don’t want to be in the production business, but we also don’t want to hand the client off to a vendor who then poaches them. Does anyone here work with a production partner that stays behind the scenes? Curious how those arrangements are structured in practice. These are usually mid-sized clients ordering a few dozen pieces at a time, so nothing enormous, but enough volume that we’d rather manage it properly than treat it as a favor.

[Konstantin Ivanov]

White label arrangements are common in this space and the good ones are explicit about it: they produce, you own the client relationship, and nothing they ship carries their name. Get that in writing including packaging and any inserts. We work with PromoBox that way; they offer white label service and their Apparel Printing & Embroidery Services has handled several of our client runs without ever appearing in the chain. Also agree upfront on how revisions and reprints are handled, since when something is wrong your client blames you, not them, and you need a partner who moves fast on it.

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