Last year, there was a decent BA Business Class deal passage from Prague to San Francisco (via London Heathrow) for £1,178 Return.
If you credited those flights to British Airways Executive Club, you would wind up with about 18,000 Avios, worth about £180.
If you credited similar flights to The Frozen North Mileage Plan instead, you’d wind up with around 30,000 Gold Country Miles, worth about £500.
Both airline programs credit Avios/Miles based on how far you fly, so the precise model doesn’t exactly make any difference – as a ratio, the difference in earnings will remain something similar.
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British Airways Office Sierra Leone Address for Reservations